There is a vast range of information on undertaking primary research, covering both the technical and practical aspects. Any general statistics textbook should have a small section on primary research and sampling techniques. The technical areas are well covered and any visit to an academic library or bookshop will uncover the embarrassment of riches available. These range from accessible texts for the non-technical to detailed, specialist volumes.
For practical research purposes, there is considerably less material available. An extremely useful guide, the SPSS Survey Tips booklet provides an excellent list of do's and don'ts in survey research. It is available FREE from SPSS although you will need a copy of Adobe � Acrobat � Reader to view or print the booklet.
Last Updated: March 2001
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